The Apprentice 2024 candidates: Meet the cast facing Lord Sugar

In order to determine the finalists, Lord Sugar made the decision to fire Tre Lowe, Flo Edwards and Dr Paul Midha, leaving Phil Turner and Rachel Woolford and in turn revealing the final two of The Apprentice 2024!

In this week's (Thursday 18th April) episode, the finalists will take on their last challenge with previously fired contestants returning to aid them in their endeavours.

The final two will be tasked with launching their business, creating a new brand for their company, producing a digital billboard and directing and editing a television advertisement before pitching to Lord Sugar and industry experts.

Want to know more about the finalists? Read on to find out more about the cast of The Apprentice 2024.

The Apprentice 2024 candidates: Full cast list

The full line-up of candidates for The Apprentice 2024 is as follows:

• Amina Khan - Fired in Week 4
• Dr Asif Munaf - Fired in Week 3
• Flo Edwards - Fired in Week 11
• Foluso Falade - Fired in Week 10
• Jack Davies - Fired in Week 4
• Maura Rath - Fired in Week 9
• Noor Bouziane - Fired in Week 8
• Oliver Medforth - Fired in Week 1
• Onyeka Nweze - Fired in Week 5
• Paul Bowen - Fired in Week 2
• Dr Paul Midha - Fired in Week 11
• Phil Turner
• Rachel Woolford
• Raj Chohan - Fired in Week 9
• Sam Saadet - Fired in Week 6
• Steve Darken - Fired in Week 10
• Tre Lowe - Fired in Week 11
• Virdi Singh Mazaria - Fired in Week 7

Phil Turner

Job: Pie company owner

From: Bognor Regis

Phil's family-owner pie business dates back to the 1930s and he is hoping to prove himself to Lord Sugar in order to "start making him some real dough".

After buying his parents' small bakery at 21 years old, Phil has built it into a "seven-figure profitable business".

"I deserve Lord Sugar's investment because I already have a track record of successfully building and scaling a business," he said ahead of his appearance on the show.

Rachel Woolford

Job: Boutique fitness studio owner

From: Leeds

Rachel opened her business in the middle of the Covid-19 pandemic and notes she created a strong community of clients who loved the service her company provided, despite all limitations in place.

When asked why she deserves Lord Sugar's investment, Rachel said: "Anyone in business must work hard, but I work harder!"

Former The Apprentice 2024 candidates

Oliver Medforth – Fired in Week 1

Job: Sales executive

From: Yorkshire

With Oliver's background in selling at markets, he believes he is the man for the job when it comes to the infamous sales tasks.

The "hard-working and determined" sales executive has run five retail shops for his family-run distillery across the UK. As well as that, Oliver has set up a soft drink that pairs "perfectly" with their range of gins.

Paul Bowen - Fired in Week 2

Job: Pie company director

From: Lancashire

Paul is one of two pie company experts taking part in The Apprentice 2024 and he prides himself on big name clients, including Manchester City Football Club – whom he has been supplying for the last five years.

As well as great ideas, business acumen and work hard attitude, Paul is hoping to join forces with Lord Sugar to make him "Lord of the Pies".

Dr Asif Munaf - Fired in Week 3

Job: Wellness brand owner

From: Sheffield

Asif proudly describes himself as "beauty, brains, body and business" on his CV and he is focused on healthy vitamins and supplements to win Lord Sugar's investment.

The business owner launched his brand whilst working 12-hour shifts as a doctor during the COVID-19 pandemic, something he notes as his biggest business success to date.

Amina Khan - Fired in Week 4

Job: Pharmacist and business owner

From: Ilford

Qualified pharmacist Amina Khan runs a successful skincare and supplements business and is looking to prove to Lord Sugar that her business acumen is more than skin deep.

Amina notes her biggest business success is making her first turnover of £1 million within two years of launching her skincare and supplements brand.

"I achieved all this with no investment, no business background, no social media following and only in-house marketing," she said ahead of her appearance on the show. "To think, I couldn't even afford a cheeky Nando's three years ago!"

Jack Davies - Fired in Week 4

Job: Recruitment director

From: Bristol

Aspirational recruitment director Jack's biggest success to date is achieving five promotions in seven years and he believes he deserves Lord Sugar's investment due to his "work ethic and drive to succeed".

Onyeka Nweze - Fired in Week 5

Job: Chartered company secretary

From: London

Onyeka hopes she can be Lord Sugar's first tech business investment with her corporate background and money-making business plan.

"If Lord Sugar is ready to make some serious money, then he needs me," Onyeak said ahead of her appearance on the show.

"He's never invested in a tech business, now is the time."

Sam Saadet - Fired in Week 6

Job: Pre and post-natal fitness coach

From: Essex

While looking after two young children, Sam launched her pre and post-natal fitness app and has been helping a lot of mothers like herself ever since.

Sam is an online fitness coach with a focus on mums and mums-to-be, and is hoping to prove her business brain to Lord Sugar.

"I deserve Lord Sugar's investment because I am one of the savviest, go-getting women I know! This business is all focused on something I am very passionate about whilst also making money too – it's a win-win."

Virdi Singh Mazaria - Fired in Week 7

Job: Music producer

From: Leicester

Music producer Virdi wants to introduce Lord Sugar to a lucrative industry that he is yet to invest in.

Having DJ'd worldwide from the age of 18, Virdi is ready to "step into a realm of remarkable success" if he were to win Lord Sugar's investment.

Noor Bouziane - Fired in Week 8

Job: Jewellery company owner

From: Liverpool

Noor believes Lord Sugar would be missing out on plenty of cash if he were not to invest in her business.

After starting her venture at just 20 years old, Noor has learned to become very disciplined in the "daily organisation" of her business.

"My business is worthy of the investment because I will be able to generate a lot of money for Lord Sugar compared to other candidates," Noor said of why she deserves the backing. "My brand is something new and it offers the best accessories around."

Raj Chohan - Fired in Week 9

Job: Mortgage broker

From: Leamington Spa

A self-confessed "dog with a bone" when meeting her targets, Raj wants to hit a gap in the market and will do whatever it takes for success.

Raj was recently awarded Mortgage Broker of the year in September 2023 and also the Silver Award Winner of Best Businesswoman in Finance, something she notes as her biggest business success to date.

Maura Rath - Fired in Week 9

Job: Yoga company owner

From: Wexford

Maura's business is rooted in the promotion of her clients' wellbeing and she is looking to scale up with the help of Lord Sugar's investment.

The yoga teacher believes she deserves Lord Sugar's investment because her business promotes "positivity and wellbeing, in a profitable and scalable way, with five income streams".

Foluso Falade - Fired in Week 10

Job: Project manager

From: Manchester

A self-proclaimed "Mary Poppins of business", Foluso wants to help young people get a head start in business and aims to run the first social enterprise to win Lord Sugar's investment.

She believes her biggest business success to date is choosing to start a business aimed at young people. "It was a gamble, but I believe it will be my best business success," she said ahead of her appearance on the show.

Steve Darken - Fired in Week 10

Job: Management consultant

From: London

Steve is a "dedicated business and tech leader who smashes every goal and challenge set", which is something he believes makes him deserving of Lord Sugar's investment.

"I know Lord Sugar would be an incredible mentor, and we would work very well together – our differences are complementary, and our partnership would be guaranteed to turn any venture into a multi-million-pound success," he said ahead of his appearance on the show.

Flo Edwards - Fired in Week 11

Job: Recruitment consultant

From: London

Flo started her own consultancy and has a great performance history over the course of her career.

While accepting she doesn't "deserve" Lord Sugar's investment more than the next person, Flo explained that she has "a great business" and a proven track record of generating revenue.

"Equality, diversity and inclusion is at the core of the business," Flo said. "With Lord Sugar's experience with scaling recruitment businesses we can expedite this positive impact (alongside profits!)"

Dr Paul Midha - Fired in Week 11

Job: Dental group owner

From: Leeds

Paul started his practice using every resource he had access to and over 15 months, his practice's valuation "soared to an astounding £900,00".

Paul is looking to revolutionise the healthcare attire market with his business plan and he is "ready for the extensive learning ahead".

Tre Lowe - Fired in Week 11

Job: Music and wellness entrepreneur

From: London

Tre, who has previously had UK top 20 singles with his electronic music group Architechs, created a personal training and wellbeing business after having to give up DJing due to severe tinnitus and has since gained his level three PT qualification.

"I know that I am different from most people that have been on the show," Tre said. "Being slightly older, from a creative background and with internationally successful music.

"I believe the future of entrepreneurism will be about the personal stories, challenges, and triumphs of the founders. I have proven success, and I am utterly passionate about impacting people's lives, I believe this is a proven formula for massive success."

The Apprentice season 18 continues on Thursdays at 9pm on BBC One and BBC iPlayer.

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